Post Production
Images produced by 3D rendering software require further finesse – post production is where precise fine tuning occurs.
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There was a time when this topic did not exist for most 3D architectural renders. We simply hit the “render” button and the image or animation that resulted was the final product. The use of post production techniques migrated from movie production studios, in particular all-digital studios like Pixar. The enormous positive effect these techniques have had on architectural visualisation cannot be overstated.
What it is and Why it’s Used
The definition of post production as it pertains to creating architectural visualisations is the manipulation and elaboration of the 2D imagery output by the 3D software. If the end product is a still, post production means fine tuning the image’s colour values, sharpness, saturation and other visual properties. If the end product is an animation, post production manipulates the same properties as the still but can also mean the addition of sound effects, music, narratives, text overlays, etc. There are three main reasons for using post production: to fine tune the image, to allow quick edits without having to re-render, and to add effects that can’t be produced by 3D rendering software.
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